Fefe Gong, CPA and maternity leave financial coach

Take time off for baby without putting your business on hold

Financial coaching to help solopreneurs build a maternity leave plan that supports your business and gives you peace of mind

Pregnant solopreneur writing on a notepad to plan maternity leave

You’ve got a baby on the way and a business that still needs you

Planning for maternity leave as a solopreneur isn’t easy, especially when there’s no clear guide.

Maybe you just got a positive test.
Maybe your baby’s due in weeks.

Either way, you’re wondering how to…

  • Handle client calls with a crying baby

  • Keep your sales going when you’re not working

  • Get rest without your business falling apart

Perhaps you’ve tried Googling “maternity leave for entrepreneurs” and ended up with advice made for corporate moms.

You’re not asking for much.

You just want to take care of your baby without sacrificing the business you’ve built.

You deserve support that meets you where you are—calm, clear guidance that respects both your roles as a mother and a business owner

Hey there, I’m Fefe

Your maternity leave financial coach

Maternity leave financial coach Fefe Gong with her child

As a mom and finance professional, I know how hard it is to juggle your multiple roles when you’re caring for a baby and running a business.

After 15 years in finance (and becoming a mom myself), I saw a huge gap in support for solopreneurs during maternity leave.

So I created Mama Financial to help you build a business that supports your life, not the other way around.

Whether you’re preparing for maternity leave, trying to price your offers profitably, or want peace of mind with your business cash flow, you’re in the right place.

Helpful, clear, simple

“Fefe is an amazing partner who makes even the most complex finance numbers feel manageable. She has a knack for simplifying the math, clarifying priorities, and helping you make sense of the various push and pulls within the numbers.”

-Asmita K.

Ways I can help you

Whether you're planning ahead for maternity leave or already feeling overwhelmed, there’s a path here for you.

  • The Maternity Money Method online course

    The Maternity Money Method

    My signature program to help you plan your maternity leave with confidence.

    You'll get expert guidance to forecast your income, automate your offers, and create a business that keeps going, so you can rest and bond with baby.

    Join a supportive group program where you’ll learn alongside other solopreneurs and get live coaching each week.

  • A pregnant solopreneur on a one-on-one CFO strategy session call

    1-1 CFO Strategy Session

    Have a money or business question you need answered now?

    Book a 60-minute session to get personal, actionable advice on your finances, offers, or maternity leave prep, no course commitment required.

    Perfect if you're looking for clarity before taking the next step.

A solopreneur with her baby using a laptop during maternity leave

Give yourself the peace and presence you deserve—with a plan that supports your baby and your business

5 Step Maternity Leave Money Prep Free Checklist in a tablet

FREE: 5-Step Maternity Leave Money Prep Checklist

Quick, clear steps to ensure your money is ready before baby arrives.